Creative Producers Group


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Keith Alper

CEO & Executive Producer
"Engaged employees outperform others by more than 20% in productivity and profitability. I love helping clients engage their people."

Our fearless leader who started it all back in the rockin’ 1980s, Keith has over 30 years of expertise in marketing, communications, event production, entertainment and strategic leadership. He has produced special events, meetings, video and major entertainment projects across the U.S. and internationally. Keith runs the agency while also continuing his love for producing large-scale projects. He also serves as a high-level strategist, innovator and board member for countless other companies, non-profits and charitable endeavors.

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Steve Friedman

"I love the creative process – taking a blank piece of paper and turning it into something that connects with an audience."

Steve is co-founder of Creative Producers Group and oversees all of the agency’s production and creative operations. With over 30 years of experience in the industry, Steve has seen and done it all for countless Fortune 500 brands – from producing concerts for thousands to experiential tours to booking A-list talent to launching Middle Eastern fighter jets to meetings in nearly every major hotel in the country. Steve has helped shape CPG since our founding and continues to be the intellectual and creative fuel behind many of our projects.

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Thumbnail Jeff Stevens

Jeff Stevens

Chief Creative Officer
"I love to crack tough briefs and being a part of a truly inspiring creative team."

With more than 20 years of right-brain leadership and creative experience, Jeff leads the creative charge for CPG with a team of designers, producers, editors, writers and developers. He is a visionary thinker who brings a creative imagination to each project, while challenging the status quo to find the right mix of inspiration, creative design, strategic messaging and the ultimate change agent. 

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Fred Bendaña

SVP, Sales & Marketing
"I love bringing new ideas to life with my clients by day and reading stories to my kids at night."

Serving as our chief client advocate and key member of the senior leadership team, Fred oversees new business development, strategy, and brand communications for the agency. With a passion for building brands and authentically connecting people, Fred brings diverse marketing and thought leadership expertise in employee engagement, loyalty marketing, and customer experience solutions across Retail, Lodging, Gaming, CPG, and other people intensive verticals.

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Dennis Moore

VP, Production Operations
"I love when a plan comes together."

Dennis manages the day-to-day operations of the project management and production departments. He also serves as executive producer on key business meetings and special events, while providing strategic oversight of our production portfolio. After nearly 17 years with CPG, Dennis is our resident expert for production design, execution and boston terriers.

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Gary Damian

VP, Digital & Creative Services
"I love riding bikes with my daughter and discovering new technologies and ways to apply them."

With over 17 years of experience in the digital media and events industry, Gary brings passion and enthusiasm for his work, and remains constantly focused on emerging technologies that better meet the needs of our clients. He manages a team of designers and developers who produce an array of digital content for projects.

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Thumbnail Neale Rebman

Neale Rebman

Director, Events & Entertainment
"I love making clients look good with a flawless project."

We lean on Neale to do everything, literally. After more than 20 years with the agency, she has produced, managed, budgeted, booked, negotiated, planned and executed nearly anything you can think of in the experiential and live event business. Her attention to detail and organizational skills make her an invaluable asset who continually rocks clients’ worlds.

Headshot of Neale Rebman